Premiership Rugby announces new title sponsors ahead of 2018/19 season after eight years with Aviva.
Premiership Rugby have announced a multi-year strategic business and marketing partnership with American insurance giants Gallagher.
The deal will see Gallagher take over from Aviva as the tournaments main title sponsors, starting from the first of July. The league will be known as the Gallagher Premiership.
Mark McCafferty, Chief Executive of Premiership Rugby said: "The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK. Gallagher will be an excellent partner for us in terms of the group's ambitions, focus on growth and shared values around both business and community."
"The last decade has seen major growth in Premiership Rugby's fan base and it is a huge credit to our clubs - and the way they have grown their business - that we can announce this new partnership today. We are very much looking forward to the first matches of the Gallagher Premiership Rugby in September,
"We'd also like to express our sincere thanks and appreciation to Aviva for our eight-year partnership which is one of the longest running and most successful title partnerships in British sport."
Chairman, President and CEO of Gallagher J.Patrick Gallagher Jr said:
"By uniting with this globally-known and fast growing franchise, we have a terrific opportunity to increase awareness about our company, values, expertise and services, and jointly participate in community projects and causes to make a difference. The dynamic business and marketing partnership with Premiership Rugby reflects who we are culturally and professionally. We're looking forward to kicking-off the inaugural Gallagher Premiership Rugby season in late August".
"Gallagher Premiership Rugby will be another robust platform for our growing company across broking, risk management and consulting operations," added Christopher E. Mead, Chief Marketing Executive Officer of Gallagher. "Gallagher is larger and stronger than it has ever been in our 90-year history in terms of sector expertise and innovative solutions. Coming off of our recent brand refresh, now is the time to amplify our brand, showcase our client solutions differentiate Gallagher in the global marketplace through partnerships like Premiership Rugby that have broad appeal and deep community connections."