The Aviva Premiership is set to adopt a new title sponsor next season from an American insurance giant.
According to reports from the Guardian, US insurance giant Arthur J. Gallagher and Co look set to replace Aviva as the main title sponsor of the Premiership.
Aviva has been the main sponsor of the Premiership since 2010 and had ended their time with the English league at the end of the 2016/17 season but signed a one-year deal for the duration of the current campaign.
Premiership Rugby has been searching for a sponsor for some time now to replace Aviva and seem to have settled on the American insurance giants.
Arthur J. Gallagher and Co is an Illinois-based company and would bring about a further connection between the English and American rugby. There has been a race between most of the world’s major leagues to 'crack America' and with this current deal the likeliness of the annual Premiership fixture in America being moved from New York to Chicago.
The Guardian also reports that the two teams set to do battle in the US next season are Harlequins and Newcastle Falcons, with Saracens run of involvements coming to a temporary end after playing against London Irish (New York) and Newcastle (Philadelphia) in 2016 and 2017 respectively.
Premiership Rugby has made no secret of their desire to take the lead in the race to raise their flag in America, should this deal be accepted, they will have gone some way to achieving their goal.